Top Project Runway Rip-Off

With Top Chef, Top Design and last night's debut of Shear Genius, it seems that Bravo is committed to landscaping their entire schedule with the creative-arts-reality-contest "brand" they created with Project Runway. Take twelve campy, dramatic creative people, stuff them in a pressure cooker situation with multiple challenges per episode and then offer them up to awkward hosts and bitchy judges. The diminished returns are obvious. As evidence of how much Bravo has diluted their own brand: Heidi Klum begat Padma Lakshmi who begat Todd Oldham who begat...Jaclyn Smith?

The differences become especially obvious during the best part of each show - the judging process. Top Design is as much about a visual art form as PR. Sure, you might not get to walk in the space and really analyze the details, but for the most part you're experiencing what the judges experience. The vital difference from PR's judging process, however, is that rooms don't move. Those ugly, cavernous booths the contestants paint windows on just sit there. Each designer awkwardly stands at the entrance while the judges silently walk around their creation before moving on to the next one. The whole process is strangely quiet and restrained.

At first I was underwhelmed by TD. Even after a couple episodes, not one contestant had produced a room provoking a response beyond "eh, it's fine." Luckily, Bravo snagged at least 6 genuinely talented designers that began to produce much work as the show went on. And I was happy to see the sophisticated Matt walk away with the contest. He was always professional and produced consistently chic rooms.

(As a side note, since the show is called Top Design and not Top Designer, shouldn't that mean Matt's collection of chairs and sofas walk away with the prize money? And when did Todd Oldham get so orange and sing-songy? He's like a flirty carrot. Even with his exhaustive quick fixes for the contestants, he was much more charming on his own HGTV show.)

What frustrates me about Top Chef is that you can't participate in the judging process the way you can with PR. You hear about the ingredients the contestants are throwing together, you watch them sweat over a stove with a blow torch or massive chef's knife, and you can admire, or mock, the presentation. But you can't actually taste the final product. You have to take the judges' word on whether or not they achieve culinary perfection.

As for Shear Genius...well, let's just say that so far, the best part about it is that it's theme song is nowhere nearly as ear-bleedingly bad as Top Design's. It's as if the composer of TD's wants everyone to hate music as much as they do.

It's not the other show's fault. They just don't fit the medium of television contests the way PR does. Dinner plates and 12'x12' rooms aren't revealed by sexy models hopping and spinning and baring ass. I'm not saying they should, but it would be fun to see a starving model hungrily salivating over the hunk of beef she's parading around, and I don't just mean tall, scruffy TC contestant Sam Talbot (pictured above right). And I have a feeling SG's models might regret appearing on the show once they realize they have to stand around with treasure chest "hair art" on their heads.

Whether it's a plate of dehydrated veal cheeks, plywood walls smothered in Tuscan Sunrise paint, or a mannequin head sporting yet another set of asymetrical bangs, not one of these shows produces the same kinetic sexiness of PR's runway shows. And considering PR just started auditions for Season Four, it's going to be a while before the original returns.

(Thanks to Chicagoist and New York for the pics.)

Also check out: Pack Your Breasts and Leave.
And: Project Runway Sashays Into My Heart.
And: Todd Oldham: Everyone's New Best Friend.